Hotel Sales Blog

Why Hotels and DMOs Should Have An Interest in Pinterest

March 11, 2012 at 11:59 pm | Posted in Uncategorized | Leave a comment
Tags: boutique hotels, destination management, hotel revenue management, hotel sales, hotel sales training, independent hotels, Pinterest, resorts, social media, social selling

I am totally intrigued by Pinterest! This is fridge art on steroids!

That Pinerest now generates more referrals to web sites than Twitter is astounding and it surpassed Google+ ( not suprising), YouTube and LinkedIn. (TechCrunch, 3/8/12)

Pinterest is a social network where people and companies can post images of their world and interesting images from others, on a page. It is invitation only at this time but invites aren’t hard to get when you request them.

Destinations should be salivating over this — especially for summer season leisure. Imagine showcasing the destination with pics that all have embedded links to their members’ sites — attractions, hotels, historic sites and parks. Imagine forwarding the link to the Pinterest page to clients, potential clients and interested groups.

For independent resorts and boutique hotels the allure is irresistible in creating a sense of place and experience. 95% of Pinterest’s members are women and women are the primary decision makers for the family vacation.

And it is totally free — they don’t have ads (yet). How they monetize the site is anyone’s guess but it is a tool that promises to be a great marketing platform for the hospitaltiy industry among others!