Tags: boutique hotels, historic hotels, hotel revenue management, hotel revenue management training, hotel sales, Hotels, hotels sales training, independent hotels, remote revenue managment
Whan I look at the source of business reports for distressed hotels, almost always I find that they are not doing effective online distribution with the OTAs and are not using other online distribution platforms.
An online strategy and execution in these areas is the fastest way to jump start short term revenue. There are stratagies in developing a presence on the online channels that can be executed quickly and effectively.
For example, have you developed a mobile only promotion on the OTA’s mobile platforms targeted to stimulate occupancy when you need it? The hotel may have a mobile site of its own but it doesn”t drive the traffic or exposure that an OTA mobile site does.
Where on the page does your hotel appear on the OTA sites? How do you move it to the top of the page? HInt: The answer isn’t rate parity.
There are other distribution channles such as the Historic Hotels of America that blasts out promotions from its members to every member of the National Preservation Society and a bunch of others including me — I dont’ belong to either association!.
These are only three of many things you can do with a distressed hotel that will almost instantly generate incremental revenue. There are many many more!
real simple Remote Revenue Management has developed a special program for distressed hotels. You can continue to open and close your inventory, we will do the Online Radical Triage. Send us a blank email with Online Radical Triage in the subject line and we will send you more information..email@example.com
Tags: hotel blog, hotel industry, hotel revenue management, hotel sales
I have been talikng about social media as sales tools for a long time. It now has a name — Social Selling.
In a recent survey by OgilvyOne of 1,000 sales professionals all over the world the question was asked How Important is the Use of Socail Media in success as a Sales Person? 73% of the Chinese sales professionals agreed it was important while only 27% of their US counterparts indicated it was important.
Where’s the disconnect? Do the Chinese know something we don’t or are they just ahead of the curve?
Do you use social media in your sales processes and if so, how? If you don’t, why?
Log onto http://www.socialmediarevmaxonline.com to see if you think a better presence on social media is a good idea.