Mobile Apps & Google Maps — New RM Channels for 2011

September 15, 2010 at 9:04 pm | Posted in Uncategorized, Events, Hotel Sales Training Issues, In the News, Information, Webcasts | 2 Comments
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RMs have new tools for distribution that weren’t even on the radar prior to the recession and were barely on the radar in 2010. Now these tools are must haves!

As though revenue managers didnt’ have enough channels to manage there are several new ones.

Mobile apps have demonstrated that they have become a valuable new reservation channel and have the potential of generating incremental revenue from in house guests.

 However, a few questions to ask your team be fore enabling a mobile app. Is your res engine on the web site up to the task? Is it mobile friendly and how will it appear on a mobile device screen? Are your promotional eblasts mobile ready in terms of short concise offers that users don’t have to scroll down too far to access? Have you linked your Twitter and FaceBook to your mobile offers?

The second thng is Google maps exhibiting hotel rates on destination searches. I am in Des Moines and I needed a hotel room on Friday night at the airport. I searched for ‘airport hotels des moines’.  Most popped up with their rates but a few of the franschises weren’t playin’.

The real issue was that in many cases the rates were just wrong! Most consumers will make a selection based on the rate structure on the ‘Google map’. When I went into one hotel’s web site the rate was $10 higher than the one on the map and another was not only ten dollars lower than the rate on the map but also included breakfast and a ‘beverage’ — very welcome on a Friday night!

It is unclear where Google is pulling the rates from but this makes a clear case for rate integrety and parity across all channels.  How many people would go back to the map and take the time to click through all of the other hotels whose rates were displayed just in case they could find a better one.  Most of them will take the rates at face value.

Google maps is going to be a huge palyer in travel search and will drive business to those htoels that maintain parity and updates on offerings on all channels incuding the mobile app!

Join us on Sepptember 23 for a webinar Habits of Highly Successful Revenue Managers for 2011.  These are just a few of the issues we will be discussing.  Copy and past or click below for more info.  

http://www.carolverret.net/viral/sept1110.php 

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Shoes for Connor — Shoes for Haiti

January 20, 2010 at 1:59 pm | Posted in Uncategorized, Events, Hotel Sales Training Issues, In the News, Information | Leave a comment
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The good thing about a relatively slow summer for buisness was the opportunity to launch the charity that we founded, Shoes for Connor that was inspired by a business trip to Africa. Log onto http://www.shoesforconnor.com to get the story behind this charity.

Now we have another another mission. We have already collected and sent 1200 pairs of shoes to needy parts of the world — this is an opporntunity for everyone to do a little more — dig into your closets and find those shoes that you are not wearing or your children have outgrown. Rally your hotel or company in an effort that everyone can assist with regardless of their means. We can provide suport in the way of flyers, a recorded presentation and distribution. If you want to help Soles4Souls reach their goal of 100,000 pairs of shoes for Haiti contact us at carol@carolveret.com. See below for more details.

Shoes for Connor – Shoes for Haiti!

We have all been deeply touched and troubled by the situation in Haiti following the earthquake. Following a news broadcast last week I logged onto Soles4Souls web site http://www.soles4souls.org and emailed Morgan Evans, our contact with them. See below her reply:

Hi Carol!
It is very sad what had happened the other day and we are committing to send 100,000 pairs over there. Thank you so much for your hard work with your past shoe drive! I also want to thank you for making an extra effort for more shoes to send to Haiti. We appreciate all that we can get during a time like this. Thanks again!
Sincerely,

Morgan Evans, Donor Program Specialist
Soles4Souls, Inc.

Remember Soles4Souls does not collect shoes. They rely on organizations like us to collect the shoes so that they can distribute them through their channels – they have responded to other disasters and gotten shoes where they are needed. As mentioned on their site, when the immediate needs of food, water and medicine are addressed there will still be a tremendous need to protect little feet from the debris left by the earthquake. People are becoming ill from cuts and abrasions left untreated — we can try to protect their feet!

If you have been thinking about getting organizations that you belong to involved in a shoe donation for Shoes for Connor now is the time to do it. Let’s help Soles4Souls reach their goal – contact me at carol@carolverret.com for info and support on how if we all dig a little deeper into our closets we can make a difference for all of the little Connors in Haiti!
http://www.shoesforconnor.com http://www.soles4souls.org

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