Hotel Sales Blog

Radical Online Triage for Distressed (or just Stressed) Hotels

Whan I look at the source of business reports for distressed hotels, almost always I find that they are not doing effective online distribution with the OTAs and are not using other online distribution platforms.

An online strategy and execution in these areas is the fastest way to jump start short term revenue. There are stratagies in developing a presence on the online channels that can be executed quickly and effectively.

For example, have you developed a mobile only promotion on the OTA’s mobile platforms targeted to stimulate occupancy when you need it? The hotel may have a mobile site of its own but it doesn”t drive the traffic or exposure that an OTA mobile site does.

Where on the page does your hotel appear on the OTA sites? How do you move it to the top of the page? HInt: The answer isn’t rate parity.

There are other distribution channles such as the Historic Hotels of America that blasts out promotions from its members to every member of the National Preservation Society and a bunch of others including me — I dont’ belong to either association!.

These are only three of many things you can do with a distressed hotel that will almost instantly generate incremental revenue. There are many many more!

real simple Remote Revenue Management has developed a special program for distressed hotels. You can continue to open and close your inventory, we will do the Online Radical Triage. Send us a blank email with Online Radical Triage in the subject line and we will send you more information..carol@carolverret.com