Trip Advisor and FaceBook link!January 11, 2011 at 1:10 am | Posted in Uncategorized | 4 Comments
Tags: hotel sales, hotel revenue management, hotel industry, hotel blog, social networks
“TripAdvisor has integrated with Facebook to personalize the site for each visitor. … automatically showcasing travel reviews from friends.” (Travel Weekly, 12/21/10) WOW! Time to make sure both bases are covered – are you responding to those Trip Advisor reviews AND how is your social presence on FaceBook? Is your Fan page an attraction to visitors to the page and FANs – are you building a Fan base and interacting with Fans and responding to posts?
Grudgingly, many managers have accepted Trip Advisor. They usually blame Trip Advisor for bad reviews — must have been a disgruntled employee, a scamming guest,(fill in the blanks)! The reality is that Trip Advisor does a pretty good job of vetting their reviews. Most of the disgruntled managers have a bunch of bad reviews that they don’t want to respond to because there may be a grain of truth there.
These managers should go look in the mirror, take a deep breathe and accept the fact that after price and location, reviews and recommendations from friends is the deciding factor in property selection! (Epsilon Survey)
Let’s talk about those friends — FaceBook friends. If the property is not monitoring it’s online presence on social networks, does not have an effective Fan page (with Fans) AND does not respond to Trip advisor reviews — it could be in serious trouble with this new partnership between Trip Advisor and Facebook.
If you think you might need help on that Fan page log onto Social Media RevMax on Facebook. http://www.facebook.com/#!/pages/Social-Media-RevMax/144897988896255 It might be a quick, easy, affordable solution for you!
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