Hotel Sales Blog

Social Media Orphans and Electronic Billboards

Social media orphans are orphan pages and profles that were built and never returned to. You a can tell when the last post was eighteen months ago. On LinkedIn it is those profiles with four connections and no picture. There are no apps enabled, no dicussion groups, no posts that the four people in the network would miss!

Social media electronic billboards ae those FaceBook pages that only post promotions like Mother’s Day Brunch — the last post made. There are only four Fans because no one has attempted build a Fan base — so what’s the point?

On LinkedIn there is a page for the business profile but it has not been updated for ages — half of the contacts that are listed moved on a year ago!

All of those companies with orphan sites or electronic billboards and indivduals with orphan pages are going back to management and saying ‘this social media thing isn’t working for us’!
Management is agreeing because they don’t get it either.

One company typical of many indicated that they did not want to develop a social media strategy until ‘they have it figured out’. They can wait as long as they want but thier competition is there NOW!

The people and companies that ‘get it’ are engaing with custoemrs and potential customers, getting new leads and booking buisness from the communites they have built.

Those companies and idividuals that ‘get it’ will rise to the top in revenue generation and customer loyalty — the ones that don’t ‘get it’ will just blame a bad market when they underperform the competition.

There is enough compelling information out there on why engagement in social media is critical to business success and plenty of companies that can get you started and even do the work for you with pages and posts.

Why don’t companies and idivudals use social media — I think it is the ‘fear factor’ of the unknown and not wanting to appear incompetent in an area they understand and know so little about.

A wise business person surrounds themselves with people that are smarter than they are — understanding that no one person or company can be the ‘expert’ in everything.

Go find someone who is smarter than you if the social media ‘thing’ isn’t working for you.

Social Media RevMax can help you get started but is not the only one that can help you. www.socialmediarevmax.com
Disclaimer: it is one of our companies but I did surround myself with people smarter than me!