Hotel Sales Blog

Tribes! Who Are They And How Are you Nurturing Them?

Seth Godin wrote a book called Tribes. These are groups of people with a common interst or bond with you. We all have our social tribes, our business tribes and our family tribes to name a few.

Espcially in business, our tribes look to us for certain things such as expertise and the services that we offer. The issue is that other companies and people offer the same services.

The point of differentiation is how we treat and lead our business tribes. Do we communicate with them on issues that are of interest other than business? Do we allow them them to get know us as people?

Email lists should be segmented by tribes. In other words, we have a tendency to push out to everyone who ever gave us an email address instead of realizing that each ‘tribe’ has different interests in our product or service.

There are past leisure guests, frequent corporate guests, group tribes by market segmetn, etc.

When was the last time you reached out to one of your tribes and give them something of interest that was not a sales request? If you establish yourself as an expert that gives your tribe information they can use, you are way ahead of the competition. They will remember you when the time comes to buy!

The next blog post will be the logical extrension of this one on Socia Media Tribes!