August 17, 2010 at 7:40 pm | Posted in Uncategorized | Leave a comment
Tags: hotel blog, hotel industry, hotel revenue management, hotel sales, social media
Social media orphans are orphan pages and profles that were built and never returned to. You a can tell when the last post was eighteen months ago. On LinkedIn it is those profiles with four connections and no picture. There are no apps enabled, no dicussion groups, no posts that the four people in the network would miss!
Social media electronic billboards ae those FaceBook pages that only post promotions like Mother’s Day Brunch — the last post made. There are only four Fans because no one has attempted build a Fan base — so what’s the point?
On LinkedIn there is a page for the business profile but it has not been updated for ages — half of the contacts that are listed moved on a year ago!
All of those companies with orphan sites or electronic billboards and indivduals with orphan pages are going back to management and saying ‘this social media thing isn’t working for us’!
Management is agreeing because they don’t get it either.
One company typical of many indicated that they did not want to develop a social media strategy until ‘they have it figured out’. They can wait as long as they want but thier competition is there NOW!
The people and companies that ‘get it’ are engaing with custoemrs and potential customers, getting new leads and booking buisness from the communites they have built.
Those companies and idividuals that ‘get it’ will rise to the top in revenue generation and customer loyalty — the ones that don’t ‘get it’ will just blame a bad market when they underperform the competition.
There is enough compelling information out there on why engagement in social media is critical to business success and plenty of companies that can get you started and even do the work for you with pages and posts.
Why don’t companies and idivudals use social media — I think it is the ‘fear factor’ of the unknown and not wanting to appear incompetent in an area they understand and know so little about.
A wise business person surrounds themselves with people that are smarter than they are — understanding that no one person or company can be the ‘expert’ in everything.
Go find someone who is smarter than you if the social media ‘thing’ isn’t working for you.
Social Media RevMax can help you get started but is not the only one that can help you. www.socialmediarevmax.com
Disclaimer: it is one of our companies but I did surround myself with people smarter than me!
August 2, 2010 at 5:57 pm | Posted in Uncategorized | Leave a comment
Seth Godin wrote a book called Tribes. These are groups of people with a common interst or bond with you. We all have our social tribes, our business tribes and our family tribes to name a few.
Espcially in business, our tribes look to us for certain things such as expertise and the services that we offer. The issue is that other companies and people offer the same services.
The point of differentiation is how we treat and lead our business tribes. Do we communicate with them on issues that are of interest other than business? Do we allow them them to get know us as people?
Email lists should be segmented by tribes. In other words, we have a tendency to push out to everyone who ever gave us an email address instead of realizing that each ‘tribe’ has different interests in our product or service.
There are past leisure guests, frequent corporate guests, group tribes by market segmetn, etc.
When was the last time you reached out to one of your tribes and give them something of interest that was not a sales request? If you establish yourself as an expert that gives your tribe information they can use, you are way ahead of the competition. They will remember you when the time comes to buy!
The next blog post will be the logical extrension of this one on Socia Media Tribes!
