Hotel Sales Blog

7 Social Media Mistakes Most Hotels Make

July 7, 2010 at 1:05 pm | Posted in Uncategorized | 4 Comments
Tags: hotel blog, hotel industry, hotel revenue management, hotel sales, social media

Okay, your feeling pretty good that you have a FaceBook Fan page and a LinkedIn profile. But neither of them are generating buzz or business — it must be this social media thing isn’t working for you.

If it isn’t working for you, maybe it’s due to 7 common mistakes hotels and other small businesses make. Look below and see if these 7 common mistakes sound familiar:
1. You threw these pages up last year but you haven’t been back since.

2. There is not a complete profile of the property.

3. You have links to the sales team but their pages are Friend pages — have you checked these out? Is this really what you want potiential
customers to see?

4. You hired a social media manager fresh out of school who is great with the mouse but has no clue about industry Best Practices.

5. There is no strategy to build a Fan base or a network.

6. You push out promotions but there is no engagment with visitors to the page (if you have any).

7. The sales team doesn’t’ want to invite clients to be Fans or be in thier network because they are afraid that their competitiors, who were the first people invited, to find out who their clients are. PLEASE!

So you say this social media thing isn’t working for you and you really don’t have time to work on it.

Social media is the great equalizer between the big and the small, the independents and franchises. If you are not playing properly, you are missing a great opportunity.

In repsonse to these issues (and there are many more but this is a blog not a book) that I have encountered with my clients and seminar participants, we developed a very cost effective product to give hotels an effective social media presence in accordance with Best Practices. We will even manage the posts after we assist you in developing a social media strategy so that you have a clear road map of how to make social media work for you. We will work with your social media manager as well. Log onto www.SocialMediaREVMax.com to find out how you can drive revenue through social media.