April 8, 2010 at 1:57 am | Posted in Uncategorized | 1 Comment
Tags: hotel blog, hotel industry, hotel revenue management, hotel sales, social networks
“Contrary to previous thinking, STR now believes demand growth will be stronger in 2010 than in 2011. The company said demand will grow 4.1 percent in 2010 and 2.9 percent in 2011. When STR crunches March 2010 data in the middle of April, it is expected that it will emerge as the fourth consecutive month to show demand growth.” (AHLA, 4/07/10)
This is the best news in 18 months but does it mean that Rvenue Managers will use this opportunity to begin moving the needle on rates? It’s time to put the floor under discounts and rates.
Don’t be bullied into locking in rates for 2011 and beyond — we may not be at 2007 rates but it has to start somewhere. Let rate increases, gradual increases, start here and now before the summer season!
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