February 23, 2010 at 4:35 pm | Posted in Uncategorized | Leave a comment
Tags: hotel blog, hotel industry, hotel revenue management, hotel sales, social networks
Social networks are integral to the sales and revenue management process. Sometimes we do a good job of it and then, when we get crazy busy, that activity tapers off if not drops off the radar. Mea culpa!
There are great tools out there like HootSuite that allow you to post across all networks and monitor activity although limited and does not address that ‘personal’ engagement with your network of contacts.
Let’s talk about blogs — these require some thought and creativity and some days/weeks you just run dry. The ideas don’t flow and the time just isn’t there.
There is a great blog from Karen J that won’t help you with the blog but could relieve some of the anxiety about staying on top of social networks engagement.
Karen has a system for managing social engagement on one hour a day and takes into account the whole week so you can touch all of the important issues in the process.
Here is the link to her blog and the PDF but remember you still have to make time for that one hour a day!
http://imconnections.com/The%20Visibility%20Factor.pdf
