72% of Meeting Planners Say Social Networks Important
February 10, 2010 at 12:32 am | Posted in Uncategorized | 2 Comments
Tags: hotel blog, hotel industry, hotel revenue management, hotel sales, social networks
During a recent webinar sponsored by i-Meet, 72% of meeting planners responding in a poll indicated that the hotel profiles on social networks were important in venue selection.
This is powerful stuff! While metrics on page views are inadequate in telling this story, there is obviously an influence at work here.
The hotel’s page/profile is really the online storefront — how robust the page is in taking advanatage of the functionality of the various social network sites is key to attracting customers into your store.
Check out the competitors pages and evaluate them in relation to your hotel’s page. What do they do well that you can incorporate and what omissions do they make that you can take advantage of to make your hotel’s page more robust.
Think of the hotel page as the store front in this analogy.
Think of a brick and mortar store front –
Some people walk by and never look over.
Others walk by and glance over.
Others look in the window but don’t come in.
Some people come in but are ‘just looking’.
Others engage you in finding exactly what they want – at that point you are one on one with a potential customer.
Join me in Colorado Springs for a day long Power Prospecting & Selling seminar being held at the Embassy Suites and sponsored by the Colorado Springs Convention and Visitors Bureau. We will discuss how to use social networks as sales tools. Click below for more info or copy and paste into your browser.
http://www.carolverret.net/viral/jan1810.php
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While meeting planners consider social networks to be important, I wonder how many are actually seeing sales result from those efforts.
Comment by Steve Waterhouse— February 12, 2010 #
Thank you for your comment Steve. The nature of social networks is such that when a buyer, a planner in this case, is ready to make a buy, they take the conversation offline and go one on one with the hotels they are considering. That does not diminsh the use and convenience of being able to narrow the field of venues on social networks.
Comment by carolverret1— February 19, 2010 #