Hotel Sales Blog

Social Network Overload — Managing Social Networks in 1 hour a Day

Social networks are integral to the sales and revenue management process. Sometimes we do a good job of it and then, when we get crazy busy, that activity tapers off if not drops off the radar. Mea culpa!

There are great tools out there like HootSuite that allow you to post across all networks and monitor activity although limited and does not address that ‘personal’ engagement with your network of contacts.

Let’s talk about blogs — these require some thought and creativity and some days/weeks you just run dry. The ideas don’t flow and the time just isn’t there.

There is a great blog from Karen J that won’t help you with the blog but could relieve some of the anxiety about staying on top of social networks engagement.

Karen has a system for managing social engagement on one hour a day and takes into account the whole week so you can touch all of the important issues in the process.

Here is the link to her blog and the PDF but remember you still have to make time for that one hour a day!

http://imconnections.com/The%20Visibility%20Factor.pdf

72% of Meeting Planners Say Social Networks Important

During a recent webinar sponsored by i-Meet, 72% of meeting planners responding in a poll indicated that the hotel profiles on social networks were important in venue selection.

This is powerful stuff! While metrics on page views are inadequate in telling this story, there is obviously an influence at work here.

The hotel’s page/profile is really the online storefront — how robust the page is in taking advanatage of the functionality of the various social network sites is key to attracting customers into your store.

Check out the competitors pages and evaluate them in relation to your hotel’s page. What do they do well that you can incorporate and what omissions do they make that you can take advantage of to make your hotel’s page more robust.

Think of the hotel page as the store front in this analogy.

Think of a brick and mortar store front –
Some people walk by and never look over.
Others walk by and glance over.
Others look in the window but don’t come in.
Some people come in but are ‘just looking’.
Others engage you in finding exactly what they want – at that point you are one on one with a potential customer.

Join me in Colorado Springs for a day long Power Prospecting & Selling seminar being held at the Embassy Suites and sponsored by the Colorado Springs Convention and Visitors Bureau. We will discuss how to use social networks as sales tools. Click below for more info or copy and paste into your browser.

http://www.carolverret.net/viral/jan1810.php