Corporate Demand on the Upswing — Balancing Act for Revenue Managers
January 28, 2010 at 9:16 pm | In Uncategorized | Leave a CommentTags: hotel blog, hotel industry, hotel revenue management, hotel sales
It doesn’t take much to ignite optimism after the dismal year of 2009. There are now idications that cororate transient demand is creeping back up.
United and several other airlines are reporting an uptick in corporate travel for the quarter just passed.
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/27/AR2010012703852.html
In addition, STR reported that for the week ending 1/23 overall demand increased by .9% — not exactilly a bubble but PKF predicted demand in Q1 would increase by 1.9% nationwide so we are getting there!
http://www.washingtonpost.com/wp-dyn/content/article/2010/01/27/AR2010012703852.html
The usually pessimistic corporate execs at the ALIS Conference in San Diego this week are even feeling cautiously optimisitc — but all site the short lead times for both corporate reservations and group business.
http://www.hotelnewsnow.com/articles.aspx?ArticleId=2603
Now comes the delicate balance of recovering fragile demand and beginning to nudge rates upward — Revenue Managers, you now have a tough balancing act this year.
Good luck — we are all depending on you!
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