Hotel Sales Blog

Have you heard the good news? PKF just revised it’s demand forecast for 2010. Demand will increase by almost 2% in 2010 begining in Q1 2010.

While this won’t mean a great flood in demand it should be enough to change our midsets from ’survival mode’ to that of planning to optimize opportunities in this fragile but real first stage of recovery. Rates will still be under pressure but declining at a slower rate than in 2009. This should set the stage for real rate stabilization in 2010.

The increase in demand will be mitigated by new supply in the market. If your market has has seen the entry of new hotels, your results won’t be as impressive as in those markets that saw very little new supply come online.

Make no mistake — hotel sales and revenue management processes have seen changes during this recession. Use this quiet time during the holidays to reflect on how these processes have changed, how you can embrace them and prepare your sales and RM deprtments for 2010! Get training for your teams to make adjustments to this new approach to sales & RM. Yes, some things never change it is how we can conduct them faster and more efficeitnly to get the edge on the competition that will make the difference!

Happy Holidays — we have a lot to look forward to!

PS. CVCT has been selected by the AHLA to offer seminars to the state chapters on Power Selling, Revenue Management Game Changers and Social Networks as Sales Tools. Watch for them coming to your area!