Hotel Sales Blog

Tweets to Appear on Search Engine Results

November 12, 2009 at 3:22 pm | Posted in Uncategorized | 2 Comments
Tags: hotel blog, hotel industry, hotel revenue management, hotel sales

Am I the only one that thinks this could be game changer?

While the dust up between Choice and Expedia was being heralded as ‘the story of the year’, a giddy Steve Ballmer anounced an agreement with Twitter to show Tweets in its search results on Bing. Google quickly and more quietly followed suit announcing it’s agreement with Twitter.

Think about this for minute. Given how much money and time is devoted to SEO, what will it mean for hotel and destination marketng on the web? Tweets are not controllable whether they come from satisfied or dissatisfied customers.

Will those hotels that push out promotions on Twitter move up the page rank more than those hotels that don’t engage Twitter?

While Google has not announced exactly how Tweets will appear or influence page ranking, you can bet that they will figure it out in time for spring and summer leisure travel. Are hotels going to wait and see or develop a proactive Twitter presence?

I wouldl love to hear your comments.