Hotel Sales Blog

I’m from Kentucky so I like to pay tribute to my home town by watching the Derby every year. It’s usually a pretty routine race — one of the favorites usually wins. An expensively bred horse with a good blood line from a multi million dollar stable romps to the finish line.

This year was way different! A $9,500 horse comes from dead last to win the race by a ridiculous margin ridden by a jockey that couldn’t find a better mount for the race. The horse had great speed and the jockey had a great strategy! Both the horse and the jockey had a lot of ‘heart’! There are lessons for all of us here.

When everyone else in the sales dpeartment is not making their goals because the market stinks, one sales person can make a difference by working harder, smarter and coming from behind. One hotel can dominate the STR report comp set by refusing to buy into the ‘it can’t be done’ syndrome.

Independents, listen up! You have the opportunity to have greater sped in your marketing and sales execution than the big hotels — big ships take longer to turn than nimble independents. You may not have the budget and brand marketing that they do but with a great strategy and being prepared to turn your boat faster, you can out market and out sell them because they will not see you coming from behind!

Join us for this month’s web cast on May 15. The New Normal — The Impact for Hotel Sales and Revenue Managers
Click here for more info

http://www.carolverret.net/viral/may152009html.htm