Hotel Sales Blog

Hotel Sales Basics: The Basics Have Changed Big Time!

March 10, 2009 at 2:08 am | Posted in Uncategorized | Leave a Comment

I’ve been overwhelmed and gratified about the repsonse to this article.  I guess I was expecting some push back from some ‘old school’ sales basics guys but it never happened.

Here is one email and success story:

Thank you so much for your article “Back to Hotel Sales Basics: The Basics Have Changed Big Time!” in Hotel Online today.  I am a huge fan of Google and use it everyday in prospecting and then qualifying leads.   We even set up Google Alerts in our office such as “Arkansas * Association” or “conference

Arkansas” to find conferences in a particular market or that are going to our competitors.  In the morning I come in to an inbox full of leads.   I also use Google to find the program for a prospect’s meeting from another city or previous year. Then I can go to the client knowing that we can meet their needs in meeting space or anticipating the extra services they will require.  When I was in hotel sales I sometimes felt the company was looking at the effort more than the result.  The system rewarded lots of cold calls with no hope of bearing fruit more than less calls with a higher probability of return.  Thank you for bringing to light the validity of prospecting over the Internet as an alternative to opening up the phone book and starting with A.

 

Shelly Walters

Marketing Manager University Fayetteville Visitors Bureau
21 S. Block Avenue
Fayetteville, Arkansas72701

Don’t forget – if you want to receive the absolutley free Weekly Shots of Hotel Sales & RM Caffeine, shoot me a blank email (or your can write me a note if  you want).  It will arrive in your Inbox every Monday morning and your email address will not be used for any other purpose. carol@carolverret.com