Tags: boutique hotels, historic hotels, hotel revenue management, hotel revenue management training, hotel sales, Hotels, hotels sales training, independent hotels, remote revenue managment
Whan I look at the source of business reports for distressed hotels, almost always I find that they are not doing effective online distribution with the OTAs and are not using other online distribution platforms.
An online strategy and execution in these areas is the fastest way to jump start short term revenue. There are stratagies in developing a presence on the online channels that can be executed quickly and effectively.
For example, have you developed a mobile only promotion on the OTA’s mobile platforms targeted to stimulate occupancy when you need it? The hotel may have a mobile site of its own but it doesn”t drive the traffic or exposure that an OTA mobile site does.
Where on the page does your hotel appear on the OTA sites? How do you move it to the top of the page? HInt: The answer isn’t rate parity.
There are other distribution channles such as the Historic Hotels of America that blasts out promotions from its members to every member of the National Preservation Society and a bunch of others including me — I dont’ belong to either association!.
These are only three of many things you can do with a distressed hotel that will almost instantly generate incremental revenue. There are many many more!
real simple Remote Revenue Management has developed a special program for distressed hotels. You can continue to open and close your inventory, we will do the Online Radical Triage. Send us a blank email with Online Radical Triage in the subject line and we will send you more information..firstname.lastname@example.org
Tags: boutique hotels, hotel industry, hotel revenue management, hotel revenue mangment, hotel sales.hotel revenue management, hotel trends, real simple Remote Revenue Management, small and independent boutique hotels, small independent and boutique resorts, small independent historic hotels
Economic uncertainty is hanging over the industry and being felt even more acutely by small independent and boutique hotels. At the very time they need a revenue manager who not only does the usual opening and closing rates and inventory but also has the ability to generate revenue.
At the very time these hotels need more of a presence on the internet through the OTAs and other distribution channels, they can’t afford to hire an expensive e-commerce company. What if they could hire a revenue manager with the skills to get them exposure that they ned to generate incremental revenue? The salary and payroll burden for someone with this experience would likely be more than their payroll can support.
If the economy continues to be uncertain or even goes backwards, these are the hotels that suffer first.
Now there is a company — real simple Revenue Management that guarantees to generate incremental revenue equal to or greater than their fees. Check it out. http://tinyurl.com/3fuysft